This is my postcard

This is my ad

Here are the roughs of my campaign. After last class, I feel I need more visual unification in my pieces to call them a campaign. By the way, the hiking emblem is just a temporary logo until I think of one. I'm leaning towards depicting different families in various circumstances. I like the image above with the family at Yosemite, and I'm thinking of taking that route. I would have pictures of different families doing different vacationy things all the while DANGER IS LURKING IN THEIR LUGGAGE! I just don't know, however, if that is enough visual continuity to make a campaign. Another important aside: this family is not named Anderson, and to my knowledge, they have never had bedbugs. I feel that is important to disclose, with these images being on the internet and all. I have the Attribution for the photo somewhere around my desk, and I will post it tomorrow.