Here is a marketing manual I got for buying Starbucks's new instant coffee, called Via. I really like what the Starbucks graphic designers did with type and color here. The outlines are clear and stand out on the page. The stories that accompany each page are concise and pack a punch. It's an impressive leaflet, and the coffee isn't bad either, especially for instant. I am a little wary of the whole "beginner, intermediate, advanced" notion, however. I think it really works, but I just have trouble with a corporate giant pushing an outline of people's lives.