show and tell

Here is this week's show and tell, and unnecessary process. The article comes ftom Children's Health Magazine, and it lists steps you can take to ensure your children get enough sleep. Although they are listed as steps--like Step 1: Create a routine, and Step 2: Power down--the suggestions are really just a list of tips that don't have to be taken in any kind of order to be effective.

what I'm aiming for

This is kind of what I'm going for with my repackaging product. I like the black and white illustration and the typography used in these examples. I'm leaning towards the old Snake Oil Medicine tonic look. Kind of like this

I love the illustrations and the decorative (can I use that word?) scroll work and borders. 

This illustration is absolutely beautiful and is exactly what I was originally going for with my St. Vivian's Miracle hangover remedy. The woman is clearly a mother, which fits perfectly with the Pedialyte repackaging; who better to know the benefits of Pedialyte than a mother? If I could find a good quality example of this illustration, I would totally use it. Comments? 

Here is another great example. I love the font. I think I have seen it, or one like it, on DAfont. I also really like the embelishments and decorations, yes I said decorations, that border the text. There has to be a name for this kind of embellishment that was popular during the 1800's. It's bannery, planty, sometimes sculpturey, and it's almost always used to delineate or accentuate text. Does anybody know if this kind of illustration has a name. I think the use of this kind of illustration is totally acceptable and I don't think it violates any laws of graphic design like, Thou Shall Not Decorate, or something like that. Of course I'm probably wrong.